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About The

Finding 40 Project

Forty. The Big 4-0. We know this is a milestone number, but what does it really mean on a global scale? Finding Forty© is on a mission, both here and abroad, examining what it means to be 40 years old to a diverse set of women. The Finding 40 Project is a unique opportunity to take a concept that is both feared and celebrated in the United States and turn an eye outward to see what this milestone means to others on a global scale. From women who simply hope to make it to 40 to those in desperate need to forget it, The Finding 40 Project tells their stories through photos and text.

Aug. 28 2011

Video — The Finding Forty Project

Finding Forty Video

We are thrilled to post an overview video for Finding Forty. A big thank you to our Creative Director Nicole for putting this together!

Aug. 21 2011

Marcella — Tijuana, Mexico

Mexico US Border

Tijuana, Mexico is not an easy place to live. Crowds, traffic, pollution and unending border waits have been aggravated in recent years with a dramatic acceleration in drug violence throughout the country. Marcella has lived almost her entire life in this border town and has watched it change… unfortunately, for the worse. “When I was younger, my husband and I would go out all the time. Sometimes I would drive home late at night by myself with my top down in my Jeep; I wasn’t afraid.” Marcella has reason to be afraid now.

Aug. 17 2011

Finding Forty in Great Solo Travel Article on Boots N All

Oxbow Bend

Good Morning!  Great piece today on Boots N All about planning for and the adventures of solo travel — Finding Forty was proud to be interviewed and participate.

Aug. 15 2011

What is the best global free attraction?

Chicago2009 050

This story is on The Today Show web site today…Comment here, what is your favorite free attraction?