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About The

Finding 40 Project

Forty. The Big 4-0. We know this is a milestone number, but what does it really mean on a global scale? Finding Forty© is on a mission, both here and abroad, examining what it means to be 40 years old to a diverse set of women. The Finding 40 Project is a unique opportunity to take a concept that is both feared and celebrated in the United States and turn an eye outward to see what this milestone means to others on a global scale. From women who simply hope to make it to 40 to those in desperate need to forget it, The Finding 40 Project tells their stories through photos and text.

Dec. 4 2013

Cheers to Smart (and wise) Girls! — Sharing stories of 40 on Facebook

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The momentum continues to grow for The Finding 40 Project. — Our great piece from Women You Should Know has been shared by Amy Poehler’s Smart Girls on Facebook — Encouraging others to share their 40 as well. Cheers!

Dec. 4 2013

a HUGE thank you to Women You Should Know for the great piece!

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We were thrilled to be featured this week on the very cool web site, Women You Should Know.  The site consistently provides interesting and compelling stories of women around the world, all rocking in their own individual ways.  We worked with the team for a piece on The Finding 40 Project, and we are so honored and [...]

Nov. 11 2013

Sending Good Thoughts To Finding 40 Participant Amy Robach

Amy Robach

We were saddened this morning to hear of Amy Robach’s diagnosis with Breast Cancer but so very proud of her for her decision to do a mammogram live on Good Morning America — This important test can save your life and is VITAL to all of us Finding 40.  I had my first one almost [...]

Oct. 24 2013

Actresses 40+ are hotter than ever in Hollywood!

Fabulous at 40 and beyond!

Amen!  The media is starting to figure out that you can be fabulous, engaging and a money-making star — even over 40!  As this article says, in some cases, especially because the actress is over 40!  Cheers to all the Sandras, Camerons, Jennifers and more out there! http://movies.msn.com/movies/article.aspx?news=835799

Sep. 10 2013

Fabulous Casey and Penelope out of Ft. Collins featured in latest press writeup

Fort Collins Magazine press writeup Fall 2013 issue

A huge thanks to Fort Collins Magazine for the selection as their “Fall Read” for their latest issue.  We’re thrilled to see Casey and Penelope highlighted and glad we could share some of their inspirational messages with readers in Northern Colorado.