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About The

Finding 40 Project

Forty. The Big 4-0. We know this is a milestone number, but what does it really mean on a global scale? Finding Forty© is on a mission, both here and abroad, examining what it means to be 40 years old to a diverse set of women. The Finding 40 Project is a unique opportunity to take a concept that is both feared and celebrated in the United States and turn an eye outward to see what this milestone means to others on a global scale. From women who simply hope to make it to 40 to those in desperate need to forget it, The Finding 40 Project tells their stories through photos and text.

Jul. 15 2014

Cheers to 40-year-old Mom Rocking Her Dream to Become Saints Cheerleader!

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What’s not to love about Kriste Lewis following her dreams and never giving up her ambition to become a New Orleans Saints cheerleader?  She beat out gals half her age to make this year’s squad! https://gma.yahoo.com/40-old-mom-becomes-orleans-saints-cheerleader-141936240.html   Want to read about more awesome women at 40 doing what they love?  Buy your copy here of The [...]

Jun. 19 2014

We love Jillian Michaels baring it all and rocking it at 40!

Jillian Michaels bares it all for Shape Magazine!

She’s in fantastic shape and is a professional personal trainer, but it still takes guts to bare it all — Especially in a national magazine!  Cheers to Jillian Michaels for her decision to pose nude in Shape Magazine — Here’s to rocking it and loving the body you have! http://www.huffingtonpost.com/2014/06/18/jillian-michaels-nude_n_5507164.html?ir=Entertainment  

Apr. 17 2014

Happy 40th Birthday Victoria Beckham!

Rocking it at 40!

Showing us how to rock each new decade with style and fierceness!  Happy 40th and enjoy Finding Your 40! http://www.mirror.co.uk/3am/celebrity-news/happy-40th-birthday-victoria-beckham-3421799    

Dec. 4 2013

Cheers to Smart (and wise) Girls! — Sharing stories of 40 on Facebook

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The momentum continues to grow for The Finding 40 Project. — Our great piece from Women You Should Know has been shared by Amy Poehler’s Smart Girls on Facebook — Encouraging others to share their 40 as well. Cheers!

Dec. 4 2013

a HUGE thank you to Women You Should Know for the great piece!

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We were thrilled to be featured this week on the very cool web site, Women You Should Know.  The site consistently provides interesting and compelling stories of women around the world, all rocking in their own individual ways.  We worked with the team for a piece on The Finding 40 Project, and we are so honored and [...]